At first glance this seems like a perfectly ordinary photograph. Just an attractive masked lady drinking a can of La Croix in a kitchen while a naked man with strange headgear cooks in the background. I’m sure that counts as any Tuesday in Domina Yuki’s world. However, if you look closely, very closely, at the can in the original fullsized image, there is an subtle hidden message. For anyone whose device doesn’t let them zoom effectively, I’ve done the work for you here. There’s absolutely no danger of ever having a shortage of that particular product.
From this tweet in Domina Yuki’s twitter feed.
This is a very clever set up, the actors and the props, especially the props!
It reminds me of an energy drink called Pussy Juice which was available in the recent past at Tesco, an all-pervasive UK Supermarket.
Here is more about the product: https://en.wikipedia.org/wiki/Pussy_(energy_drink)
The prop is very well done. I hadn’t realized it, but there was actually a whole thing around fake La Croix flavors that got a bunch of internet buzz.
https://www.bonappetit.com/drinks/non-alcoholic/article/rejected-la-croix-flavors
This is obviously a neat play on that.
The energy drink seems like a twist in the reverse direction – the actual product trying to create the marketing buzz by the naming. Bit like French Connection UK did. Tricky to get it right. Needs to be controversial enough to get buzz but not so much it gets banned :-).
-paltego