One final comment on the recent ‘Fetish or Fashion’ pop-quiz I’ve been running. Servitor posed the very reasonable question: Why not both?
That’s a fair point. As far as the resulting images go, they contain significant elements of both fetish and fashion. I guess I should frame the question around the image creators and their primary industry. Is it a pro-domme / fetish producer or a model being paid for a shoot with a (relatively) mainstream publication. Is it someone who spends more time in dungeons and playspaces than they do strutting a catwalk? What kind of animal do they usually have at the end of a leash? Petite Pomeranian or a perky puppy boy?
There’s clearly a healthy interchange between the fashion and fetish worlds. However, I’m not sure it’s always a equally balanced exchange. A lot of pro-dommes are extremely fashion aware. Unfortunately, on the flipside, fashion editors and photographers often seem confused about kink. A charitable take would be that they’re deliberately re-interpreting and re-contextualizing kink to tell their own stories. After all, their ultimate goal is different to someone creating material for a kink or fetish market. A less charitable interpretation would be they’re raiding kink for easy shock value and then haphazardly mashing its elements together without any really understanding.
I think the distinction between fashion or fetish often doesn’t come down to the clothes, styling, make-up or beauty of the subjects. It’s down to their understanding and intelligent use of the kinky elements. Or not.
This mainstream fashion shot is from Vice Serbia, features rapper Sajsi Mc and was photographed by Alek Živković.
Fashion photo designers understand that being “edgy” sells; it’s easy for them to dip into the fetish/bdsm/alt-sex world for their background shots. It makes people feel like part of the club, so bdsm themed fashion – even thought it’s often used in confusing or contrary ways – maintains an aura of exclusiveness, which, again, helps sell certain looks to the fashion world.
Source: “Zoolander”
Now I want to go watch Zoolander again :-). BDSM is an easy way to get edge and eyeballs, although you can go to far, as Balenciaga seems to have recently found out.
-paltego