The story of a company selling advertising space on people’s armpits popped up onto my radar over the weekend. The idea is that the advertisement becomes visible when people grab hold of overhead straps on public transport.
I like this story for two reasons. Firstly, armpits are sexy. Definitely an underrated bit of the body. Secondly, its strikes me as a brilliant bit of guerrilla marketing. Not the general concept I hasten to add – pretty sure that’s bullshit. But the ad agency in question – Wakino – has managed to get itself and its first and so far only armpit ad customer a lot of free PR. That first customer just happens to be an underarm hair removal product. So rather using a regular advertising campaign with models to get customers, they claimed to have created a whole new (silly) advertising vehicle, got a lot of free press coverage from that, and as result their company and their customer got a lot of eyeballs. It’s very meta.
This is Mistress T advertising nothing except the beauty of her own armpits and feet. I believe this is from her twitter feed.