This Gizmodo story is likely to strike fear into the heart of anyone who tries to maintain multiple and distinct identities on social media. A sex worker named Leilia had two separate Facebook accounts, one for her private life and one for her job. Despite keeping them distinct, with separate email and phone numbers, her friends and family account suddenly started suggesting her work clients as “People You Might Know.” Obviously Facebook’s algorithms had managed to link the data in someway and decided it was all one big happy social network.
Facebook coming up with surprising and unnerving friend suggestions isn’t a new story. This article, posted a few months ago, describes how it figured out the authors great aunt, despite the fact his father had been adopted as child and had no contact with that branch of the family. With the algorithms getting smarter, the amount of data online constantly growing, and neither of them easy to monitor or understand, I’m sure issues like this are going proliferate.
As a software guy, I find the situation somewhat perverse. Traditionally academic computer systems had very strong notions of user identity, because they were shared systems, where personal computers had no concept of it, because they weren’t powerful enough to support it. Companies like Microsoft and Apple worked for years to bring proper identify management and user isolation to PCs. No sooner had they achieved that goal – Windows XP being a major milestone – than smart phones, tablets and social media software arrived and turned everything into a inter-connected soup with no good way to managed different identities.
For now I suspect the only way to handle the problem is to not use the same social media platform with two different identities you wish to keep distinct. So if you have a Facebook account for a friends/family identity, don’t have one for your kink/sex identity. And if you want a tumblr account to share kinky porn, don’t also create a second tumblr account to share holiday snaps with friends. Pick the product most useful to each identity and don’t assume you can keep two accounts on the same platform distinct.
Life was so much simpler before the internet. It used to be only necessary to slip on a masquerade mask and you could attend any fancy ball of your choice in total anonymity.
This is from a shoot for Marie Claire by Koray Parlak and features Nina Reijnders with Victoria Lipatova.