Someone dropped me a link to this video advertising Wodka Vodka. It’s an amusing commercial, featuring a woman getting jobs done thanks to a quick internet ad and a succession of helpful horny slaves.
However, it particularly caught my eye because of a post I recently stumbled across from San Francisco’s Vinyl Queen. In it she lists the efforts she goes to in order to get a client to actually show up at her play space. The vodka commercial is entertainingly unrealistic, but it wasn’t until I read her post that I realized the extent of the gulf that exists in professional BDSM between advertising and closing the deal. For a lot of her new clients…
These men ultimately hate the fact they can’t rid themselves of this part of their psyche, so it comes out sideways in their dealings with the ONE person who can offer them a brief respite from their desire to submit/serve/be tortured—you get the picture. So instead of my calendar booking up like a medical office, it fills up in a manner unique to this profession. Enter: The Hand Holdee
Despite my website being very detailed and clear about my interests and limits, the Hand Holdee loses all semblance of reading comprehension and memory. It’s like he WANTS me repeat what he KNOWS is on the computer screen in front of him. He is so conflicted internally that he has to hear the words he wants come out of my mouth so he will feel more secure in the days/weeks/or months leading up to our time together.
So for a pro-domme advertising and marketing is only a starting point. Ironically enough, and to tie it all back to the starting point of the post, for vodka marketing is pretty much the first, last and only point that matters. The basic product is interchangeable, varying only slightly depending what filtering is done and what water is added. So, as this fascinating article describes, how you market it is key. The Wodka of the kinky commercial is actually trying a new approach in that respect.